Our editorial principles
We put readers first. Every piece is written to be genuinely useful, accurate, and free of hype. We don't publish content we wouldn't act on ourselves.
How we review email software
We assess tools on the criteria that actually matter, based on hands-on use and documented capabilities — not vendor claims:
- Deliverability — authentication support, reputation tooling, inbox placement track record.
- Core features & automation — campaigns, segmentation, workflows.
- Ease of use — editor, onboarding, day-to-day workflow.
- Support & integrations — help channels, ecosystem, APIs.
- Pricing model & value — how plans scale and who they suit.
Our rating scale
Scores are given out of 5 and reflect our editorial judgement across the criteria above. A high score means we'd confidently recommend the tool for its intended use case; a lower score reflects a narrower fit, not a "bad" product.
How we research articles
We rely on primary documentation, established industry standards (such as the IETF specifications for SPF, DKIM and DMARC) and the published requirements of mailbox providers like Gmail and Yahoo. We revise articles as standards and products evolve.
Fact-checking & corrections
We aim to be accurate and we fix mistakes. Spotted something wrong or out of date? Tell us via our contact page and we'll review it.
Affiliate disclosure
Some links on 10centmail are affiliate links: if you sign up through them, we may earn a commission at no extra cost to you. This is how we keep the site free. Commissions never influence our rankings, scores or verdicts — we recommend tools on merit alone.
Sources & updates
The email landscape changes fast. We update our content as it does, and articles show their dates so you know how current they are.