Our mission
Great email isn't about luck — it's about getting the fundamentals right. Our mission is to make deliverability and email marketing genuinely understandable, and to give you practical, no-fluff guidance you can act on today.
What we cover
- Deliverability & technical — authentication (SPF, DKIM, DMARC), sender reputation, spam filters and the rules mailbox providers actually enforce.
- Software comparisons — honest, side-by-side looks at the leading email platforms.
- Templates & copywriting — ready-to-use professional emails and the words that earn opens and clicks.
- Strategy, automation & GDPR — lifecycle campaigns, compliance and measurement.
- Free tools — utilities to check and improve your sending.
How we work
We write from hands-on experience and base our guidance on documented, verifiable practice rather than vendor marketing. When the landscape shifts — like the 2024 Gmail and Yahoo sender requirements — we update our content. Read exactly how on our editorial policy and review methodology page.
Editorial independence & how we fund 10centmail
Some of our links are affiliate links, which means we may earn a commission if you sign up through them — at no extra cost to you. This keeps the site free. It never changes our recommendations or rankings: we recommend tools on merit. Full details in our editorial policy.
Who publishes 10centmail
10centmail is published by NEWP, a French web-publishing company. For full legal details, see our legal notice. Questions or a correction? Get in touch.
Meet Vaillant
Our mascot is Vaillant, a valiant carrier pigeon in a postman's cap — a nod to the original 10centmail and a fitting metaphor for what we do: getting your message delivered, every time.
