> 10centmail is an independent media about email marketing and deliverability. Learn our mission, how we work, our editorial independence and who publishes us.

*Source : https://10centmail.com/about/*

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Land in the inbox — not the spam folder. [EN](https://10centmail.com/about/)[FR](https://10centmail.com/fr/about/)

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About

# About 10centmail

10centmail is an independent media about email marketing and deliverability. We exist to help marketers, e-commerce owners, freelancers and small businesses send emails that actually reach the inbox.

## Our mission

Great email isn't about luck — it's about getting the fundamentals right. Our mission is to make deliverability and email marketing genuinely understandable, and to give you practical, no-fluff guidance you can act on today.

## What we cover

-   **Deliverability & technical** — authentication (SPF, DKIM, DMARC), sender reputation, spam filters and the rules mailbox providers actually enforce.
-   **Software comparisons** — honest, side-by-side looks at the leading email platforms.
-   **Templates & copywriting** — ready-to-use professional emails and the words that earn opens and clicks.
-   **Strategy, automation & GDPR** — lifecycle campaigns, compliance and measurement.
-   **Free tools** — utilities to check and improve your sending.

## How we work

We write from hands-on experience and base our guidance on documented, verifiable practice rather than vendor marketing. When the landscape shifts — like the 2024 Gmail and Yahoo sender requirements — we update our content. Read exactly how on our [editorial policy and review methodology](https://10centmail.com/editorial-policy/) page.

## Editorial independence & how we fund 10centmail

Some of our links are affiliate links, which means we may earn a commission if you sign up through them — at no extra cost to you. This keeps the site free. It **never** changes our recommendations or rankings: we recommend tools on merit. Full details in our [editorial policy](https://10centmail.com/editorial-policy/).

## Who publishes 10centmail

10centmail is published by **NEWP**, a French web-publishing company. For full legal details, see our [legal notice](https://10centmail.com/legal-notice/). Questions or a correction? [Get in touch](https://10centmail.com/contact/).

## Meet Vaillant

Our mascot is Vaillant, a valiant carrier pigeon in a postman's cap — a nod to the original 10centmail and a fitting metaphor for what we do: getting your message delivered, every time.

![Vaillant, the 10centmail carrier pigeon, delivering an email](https://10centmail.com/images/vaillant-community.png)

## Get the inbox playbook.

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