What Is Amazon SES (Simple Email Service)?

Amazon Simple Email Service is a cost-effective way for small businesses to send bulk email marketing campaigns. Combined with the 10 Cent Mail software app, you have a low-cost, easy to use, business email messaging system. 
See a product overview of 10 Cent Mail here. 

This service allows companies to do their email marketing without having to take on the expense creating in-house email solution. No need to worry with installing, obtaining licenses or budget for third-party email service. Amazon SES has made it easier for businesses to send emails from applications that are hosted on services such as Amazon EC2 since it integrates with other AWS services.

Functionality

Integrating with other AWS products seamlessly, Amazon SES can send emails from the cloud without businesses having to worry about IPS spamming their marketing efforts. It is easy to use, flexible for spur of the moment plans and inexpensive for those tight budgets. For those businesses that don’t need or can’t afford the expense of full-service campaign management features that are offered by traditional email service providers, Amazon SES has removed that roadblock.

Large or small groups of emails, every business can now send a wide range of marketing, transactional or subscription email messages. Businesses can now have an email infrastructure that is efficient and still budget conscious by using SMTP or a simple API call.

What are the main benefits of Amazon SES (Simple Email Service)?

Deliverability

To assure the emails are delivered, Amazon SES has a filtering technology of the content businesses are sending to make sure it is meeting ISP requirement and standards. After the bulk or transactional email is sent, any bounce backs, failed and the successful delivery of the emails is queued and routed back to the sender where any corrections can be made. With Amazon SES built-in feedback loop, a business is able to not only address any spam complaints but improve their email communication quality as well.

Price

With Amazon SES, businesses only pay for what they use. There is no minimum amount or long-term commitment. There is no need to negotiate a better price when Amazon SES offers a free usage tier to get started and then if a business is ready to go with Amazon SES for future emailing, with the data transfer fee and the low emailing fees, companies will save money and ease the marketing budget!

How Do You Get Start Using Amazon SES (Simple Email Service)?

If you’re not a developer, and just want to get started sending bulk email, you can download the 10CentMail app and be on your way. Note: You will still need to sign up for Amazon’s service and then just give 10CentMail the API reference information that you get from Amazon.

If you are a developer wanting to custom program your own method for interacting with the Amazon server, you can download the SES data sheet here. Or you can register for their webinar, currently schedule for Jan. 19th, 2012. Lastly, you can just read over all their developer documentation and guides here.